Poise + Performance | Fitness Expert, Casaundra Bouldin. Inspired to lead the fight toward higher we
Sometimes the challenges of life provide inspiration for our purpose and passion. Master Trainer, Casaundra Bouldin draws on the challenges of diabetes and dementia to motivate her passion for inspiring higher wellness in the community.
Trainer and Wellness Expert, Casaundra Bouldin
So how did you get into fitness? Were you always inspired for a career in wellness or was it from your own athletic background?
From childhood, I was always physically active, whether I was in sports or just participating in recreational activities. Growing up, I was in and out of several sports, such as tennis, basketball and swimming, but the one I stuck with was track, for 11 years.
Since about 5 years old, I had a desire to be in health care, though I jumped around with different fields. By high school, I landed on a career focus in the Sports Medicine field, which became my study track. I then graduated college with a degree in Kinesiology, with the thought of becoming an Athletic Trainer. While in college, I obtained my license for Personal Training, which became a major starting point for the fitness endeavors I’m involved with today.
What's the spirit behind the name Higher Powered?
I came up with Higher Power Fitness while creating my first business plan for a fitness and wellness sportsplex. The idea is to take fitness to a higher level than just "working out".
I want people to be able to train their bodies based on the area of life they are in, whether it's to promote a better health lifestyle, sports performance, etc. Also, I want to teach the importance and relationship between physical health and mental health. There are many benefits of exercise on cognitive function, at the same time, your mental state has a major effect on your physical state.
"Fitness should be promoted as a gradual lifestyle change, with a focus on proper movement, not just how fast you can make it to a size zero..."
What's the hardest thing about being an entrepreneur and a fitness trainer?
The hardest thing about being an entrepreneur in the Personal Training/Health field is inconsistency! Personal training is first looked at as a luxury service not a necessity, which automatically decreases clientele. It's either "too expensive" or "time consuming"! Then there's fear. There are people that have seen or experienced bad trainers that lead them, or an associate, to an injury or decreased self-esteem. Basically, our success/profit is reliant on the accountability and seriousness of another person.
What would you change about the fitness industry if you could?
Like every industry, there are ups and downs. The one thing I would like to see changed is the portrayal/marketing of fitness/weight-loss. First, there is no HEALTHY "quick fix" to good health! All the false guarantees of the "weight not returning" or "dropping 60lbs in 60days" and "crash diets" are just lies and discouraging for those who repeatedly try them. You can not guarantee how fast some specifically and average person will lose weight, there's too many factors in the formula. Fitness should be promoted as a gradual lifestyle change, with a focus on proper movement, not just how fast you can make it to a size zero(which you’ll never get to).
Higher Power brings High Energy to Fitness
Is it hard balancing your own personal fitness with the demands of being an entrepreneur in the fitness industry?
It can be challenging at times to maintain my desired level of fitness, when trying to accommodate my clients and work obligations. I am most successful when I complete my workouts early in the morning to avoid task complications in the afternoon/evenings.
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