Poise and Performance Sprinter Jasmine Todd launches her World Class Cosmetics Line

World Class Sprinter and Long Jumper, Jasmine Todd has recently leaped beyond her athletic pursuits to chase entrepreneurial dreams as well! Jasmine shares more about her passion behind her brand, BabyFlo Cosmetics!

BabyFlo Cosmetics by Jasmine Todd

As an amazing athlete, we know you have to follow a rigorous lifestyle and training schedule. How did you have time to launch a startup?

It has taken a long time and a lot of patience. This has been work in progress since November of 2017. I knew i wouldn’t be able to fully launch until the off season had came around, so I could give my full focus. So I chose to launch fully in 2018!

How did you come up with the name BabyFlo?

BabyFlo was a nickname given to me after making the World team in 2015. A lot of people said I remind them of Flo Jo and my aunt, Mercedez, calls me BabyFlo. Flo Jo also happens to be my favorite runner of all time because she taught us it was okay to be feminine on the track. So with the permission of Al Joyner I chose the name Baby Flo.

Model and Athlete Jasmine Todd Olympian

BabyFlo Cosmetics

“Where Beauty Cosmetics Meets Sports, Everyday Life & A Hint Of Fierce!”


Jasmine Todd showcases her own BabyFlo Cosmetics Line


What do you love most about your products?

What I love most about my products is that they are my products! To think that this is something I’be worked on coming to life is such a blessing.

Black Entrepreneur Woman BabyFlo Cosmetics Jasmine Todd

How do you draw on your athletic spirit to help drive your entrepreneurial endeavors?

Using my athletic spirit was very easy. Business is all competition. You have to market correctly, you have to compete with prices, you have to show why should the people chose your product over others. And all those characteristics are when we show on the track and as a professional. You must mark yourself for shoe brands, you compete in meets for a spot to be number one, and you have to prove to the shoe brands, fans and supporters why they should support you.