Poise + Performance | Sugar's Dancer Subscription box gives dancers what they need to compete!

In this feature we share a great chat with Julie Santefort, the Founder of the go-to source for products to support the lifestyle of young competitive dancers: Sugar!


Sugar is the original dancer's subscription box

We have heard that Sugar was born from the care you have for your daughter in helping her navigate competitive dance. What were some of the most challenging experiences you had in helping her get what she need?

For us, it was time. There is no off-season with dance and with Brooke not yet being old enough to drive (as most competitive dancers), we are always on the go. There never seems to be a convenient time to run to a dance store to get the products she needed. Also with competitive dancers, they really need a full-range of items to not only train but to be ready for stage. Many competitive dancers can take the stage more than 20 times per season!

Julie Santefort was inspired to launch Sugar to help solve the challenges supporting her daughter's competitive dance lifestyle

Do you find that other people less familiar with the behind the scenes of dance have difficulty appreciating the physical challenges of competitive dancers?

I'm sure that's true with any high-level sport. Brooke, like most competitive dancers, started dancing when she was only 2 and began training competitively at the age of 5 along with competitive gymnastics. Her training evolved from 5 or so hours per week into training 5-7 days per week with typically 8 hour rehearsal days. She has been involved with dance intensives where she has had 16 hour days with only a short lunch and dinner break. But was absolutely thrilled with the opportunity and would do it all over again.

I was a competitive athlete into my early 30's but did not grow up a dancer. I had no idea when I signed her up for that first ballet class what was ahead. I would think that most people who are not in the dance world would have no idea that the dance life is so intense. Now, I would say that these athletes have a calling.