• A.D.

The Care Brand for Athletes makes debut at Expo East

Last week iON Performance Care, the startup brand founded by athletes to care for athletes, made its debut at the Natural Products Expo East. Hosted by the New Hope Network, Expo East is one of the premier industry trade shows for manufacturers, retailers and suppliers of naturally made products. Since it's first show with 5K participants in 1985, it has grown to over 1,500 brands and nearly 30,000 attendees.

Anthony Davis, Founder of iON Performance led the brand's initiatives in participating in the show.

" Attending Expo East was a major goal and milestone for our brand. It definitely was one of those leaps of faith for us as a startup, but our athletic spirit led us with the resolve that if we want to be champions we have to be in the game."